We do 40% of our shopping in the high street spending billions each year. Mary Portas’s independent review into the future of our high streets identifies considerable competition from supermarkets, shopping malls and out of town shopping centres. Most of her remarkably sound recommendations are to do with rates reductions, management of town centres and market trading.
But we’re going to look at streets from a different point of view.
We do take our shops for granted but what IS it about them that generates such nostalgia and what are the mechanisms that make them effective retailing machines?
The answer lies not only in the management of shops and the quality of space but in the detail that make our shopping experience a delight